Keep Going

Hey Team!

I’m writing this from flight AC554 heading to Los Angeles, as I embark on this year’s biggest adventure.

Tomorrow marks the kickoff of a 12-day road trip: most miles travelled by motorhome, 12 cities, and 6 states. I’ve never done anything even close to this... and I’m pumped.

For those of you born in the 80s or earlier, this trip feels like a mashup of National Lampoon’s Family Vacation meets Bill & Ted’s Excellent Adventure, with a slight touch of Three Men and a Baby... minus the baby lol.

I’ll be meeting my friends Michael and Austin in LA, as we head out for a nationwide run club tour. We’ll be running with crews in all six states we’re visiting, while supporting the launch of The Daily Bar by Kreatures of Habit, Michael’s company, and their entry into Sprouts Farmers Market.

This trip is anchored in friendship, community, creativity, adventure, brotherhood, and so much joy. I’m really excited to meet so many people, run with crews, and explore the world. We’ll be sharing a ton of content and behind-the-scenes along the way, and I hope it’s as entertaining for you as I’m sure it will be for us.

From The Field

I’m going to keep things short and sweet today, because this one feels important. Today feels like a big day, and I want to keep it focused on one theme: Keep Going.

Two years ago, my life felt pretty hard. My marriage was coming to an end, I was struggling to get a business off the ground, finances were tight... and more than anything, I felt lost.

During that time, I listened to my gut. I pursued something that almost everyone told me wasn’t possible: my ultramarathon to Whistler. I had no idea one run could change the trajectory of my life, but it did. From that point on, I became known as someone who does hard things.

The truth is, I’ve leaned into hard things most of my life. I was cut from the water polo team in my early teens, then worked my butt off day in and day out until I eventually represented Canada on the international stage. It was hard. It was a long shot. But I never gave up.

Today, we announced the pre-launch of our OPS RUN platform: the future global home for run clubs. We built it so more people can experience what I felt while running with over 80 run clubs across the U.S. The connection. The belonging. The energy of showing up somewhere new and realizing running can change your life.

But this didn’t come easy. It took time, perseverance, risk, and the support of so many people.

One of my friends, who is one of the world’s leading innovation experts, helped us distill something that has the potential to be disruptive in sport and running. After plenty of people told me I could build this with AI, cheap and cheerful, I went the complete opposite direction. I raised capital and built it with one of the best app developers in the nation. He’s been building apps for 25 years, has a team of 60 developers, and has worked on a few notable billion-dollar apps.

I’m confident there were people who didn’t understand. But there were also key people who believed. I’m so grateful for them, because after many months of not openly talking about what we’ve been building, today we announced it.

This Week’s Shift

That’s the shift I’ve been sitting with this week.

Sometimes you don’t need to know exactly where your life is going. You just need to keep taking the next honest step. You need to keep listening to the quiet pull inside you. You need to keep showing up when things feel unclear, uncomfortable, or far from guaranteed.

Two years ago, none of this existed. I had no idea I’d be here. I had no idea this was my path.

But today, I’m genuinely so happy with where I’m at. That’s probably an understatement. I have the exact kind of people I want and need in my corner, I know what I’m truly capable of, and I’m living my life with more intention than ever before.

So, thank you for being here. Thank you for your support. Thank you for giving me a space to open up. This writing has taught me a lot.

And if I’ve ever inspired you to run one more mile, step onto one more start line, or keep going one more day when things felt heavy, then I feel like I’ve done my job.

There is so much to look forward to in life, even when the path feels unclear. Sometimes we just need to keep believing, keep moving, and trust that one honest step can lead somewhere we never saw coming.

Catch you on the Start Line,
—Matty